It was clear from the start of planning my trip to Korea that figuring out where to stay in Seoul wouldn’t be an easy task. For one, navigating websites in foreign languages made finding a comfortable and affordable stay challenging. Additionally, while Seoul has some international hotel chains, the majority are local brands and chains, which can make the decision even more daunting. Finally, with so many incredible things to see and do in Seoul, it’s important to choose a hotel with easy access to the top attractions on your list.
To help you with this process, I’ve put together a guide to the best hotels in Seoul, designed to simplify your search for where to stay in Seoul and make your trip planning as seamless as possible.
Where to Stay in Seoul, South Korea: Best Areas & Neighborhoods
Seoul, with its population of over 8 million people, is one of the largest cities in the world. You could easily spend months exploring its dynamic neighborhoods and attractions. (For inspiration, check out my guide to the Top 60 Things to Do in Seoul!) However, as a first-time visitor, you’ll want to prioritize staying in a hotel that is close to Seoul’s key landmarks and attractions to make the most of your time.
When I look at my Google Maps account, most of the starred places are clustered around these three neighborhoods: Myeongdong, Insadong, and Bukchon Hanok Village. That’s no coincidence. These areas are home to many of Seoul’s most iconic attractions, including Gyeongbokgung Palace – the largest and most famous of the Five Grand Palaces, Namsan Seoul Tower – a structure offering 360-degree views of the city, and Myeongdong Night Market – a vibrant market brimming with delicacies like kimbap (Korean sushi), mochi ice cream, and Korean fried chicken. Together, these neighborhoods are home to some of the best hotels in Seoul for first-time visitors.
If you’re considering other options, neighborhoods like Hongdae and Gangnam are also worth exploring. While they’re more residential and popular for nightlife, they’re fantastic for a second or third trip to the city.
Myeongdong: Best area to stay for shopping and city exploration
When deciding where to stay in Seoul, Myeongdong often comes up as a top choice—and for good reason. Myeongdong is centrally located, offering proximity to many popular attractions as well as some of the best hotels in Seoul. Key highlights of this neighborhood include Myeongdong Shopping Street – a bustling hub of Korean shopping with bright lights and energy, Myeongdong Cathedral – Seoul’s first Catholic church, the NANTA Theater – hosting the entertaining NANTA cooking show, and Seoul Namsan Tower on its southern end. Myeongdong truly has it all, which is why it was the area we chose for our stay in Seoul.
Top Pick: Lotte City Hotel Myeongdong
One of the best hotels in Seoul, particularly in Myeongdong, is Lotte City Hotel Myeongdong. This was our home base during our trip, and it’s easy to see why. Branded as a “tourist hotel,” it caters specifically to Western visitors and travelers. Part of the renowned Lotte company, this hotel is much more affordable than its upscale counterpart, Lotte Hotel Seoul. It’s a perfect option for those looking for where to stay in Seoul with comfort, convenience, and walkability.
- Budget: Mid-range
- Rating: 4 stars
- Nearest Station/s: Euljiro 3-ga
- Points of Interest: Less than a 5-minute walk to the Cheonggyecheon Stream entrance
- Best Suited For: Families
- Other Info: Known for its full-service breakfast bar
- Cons: Rooms may be slightly smaller than expected for the price
G2 Hotel Myeongdong
G2 Hotel Myeongdong is one of the best hotels in Seoul, offering a sleek, modern escape right in the heart of Myeongdong. This hotel provides a peaceful retreat while keeping you close to the action, with vibrant shopping streets and top attractions just a short walk away. Its stylish rooms, excellent service, and thoughtful amenities like an on-site fitness center and cozy lounge make it a top contender when deciding where to stay in Seoul for a blend of comfort and convenience.
- Budget: Mid-range
- Rating: 4 stars
- Nearest Station/s: Chungmuro Station (Line 3, Line 4)
- Points of Interest: 10-minute walk to Myeongdong Shopping Street and Namsan Cable Car
- Best Suited For: Solo travelers and couples
- Room Tips: Request a higher-floor room for quieter accommodations and better views of the city
- Other Info: Complimentary Wi-Fi and a laundromat available on-site
- Cons: Slightly further from the central shopping area than other hotels in Myeongdong
Nine Tree Premier Hotel Myeongdong II
Nine Tree Premier Hotel Myeongdong II stands out as one of the best hotels in Seoul, perfectly suited for travelers searching for where to stay in Seoul with comfort and convenience. This hotel offers spacious, modern rooms with chic décor, making it a favorite for families and groups. Its rooftop terrace with panoramic city views is an impressive feature, allowing guests to take in the sights of bustling Myeongdong while enjoying a relaxing retreat from the city’s energy.
- Budget: Mid-range
- Rating: 4 stars
- Nearest Station/s: Euljiro 3-ga (Line 2, Line 3)
- Points of Interest: 8-minute walk to Myeongdong Shopping Street, close to Namdaemun Market
- Best Suited For: Families and groups
- Room Tips: Book a deluxe room for extra space and stunning city views
- Other Info: On-site dining options include a breakfast buffet with international and Korean dishes
- Cons: Rooftop terrace can be crowded during peak times
Insadong: Ideal for traditional charm and cultural experiences
When considering where to stay in Seoul, Insadong is a vibrant and culturally rich neighborhood that offers a unique blend of traditional and modern experiences. Known for its charming streets lined with tea houses, art galleries, antique shops, and traditional Korean restaurants, Insadong provides visitors a more historical and artistic perspective of Seoul. At the heart of the area is Insadong Culture Street, a hub for authentic crafts and souvenirs. Nearby attractions like Jogyesa Temple, Bukchon Hanok Village, and Gyeongbokgung Palace (check-out my Gyeongbokgung Palace Guidebook here) make Insadong an excellent choice for first-timers looking for an immersive stay in the city. With easy access to public transportation, Insadong is one of the best areas in Seoul to enjoy a mix of culture, history, and convenience.
Top Pick: Nine Tree Premier Hotel Insadong
Nine Tree Premier Hotel Insadong is a modern yet cozy hotel, making it one of the best hotels in Seoul for those wanting to stay in a culturally rich neighborhood. The hotel’s contemporary design is complemented by warm tones, creating an inviting atmosphere. Located just steps from Insadong Culture Street, this hotel is perfect for travelers seeking a mix of relaxation and easy access to nearby attractions.
- Budget: Mid-range
- Rating: 4 stars
- Nearest Station/s: Anguk Station (Line 3)
- Points of Interest: 2-minute walk to Insadong Culture Street, 10-minute walk to Jogyesa Temple
- Best Suited For: Couples and solo travelers
- Room Tips: Opt for a corner room for extra space and better natural light
- Other Info: In-room amenities include complimentary Wi-Fi and free bottled water
- Cons: Limited on-site dining options
Orakai Insadong Suites
Orakai Insadong Suites offers a luxurious stay with spacious apartment-style accommodations, making it a top pick when searching for where to stay in Seoul with family or a large group. With its prime location near Insadong Culture Street and modern amenities like a fitness center, indoor pool, and sauna, Orakai blends comfort with convenience. The fully equipped kitchens in each suite add a homey touch for extended stays.
- Budget: Luxury
- Rating: 5 stars
- Nearest Station/s: Jongno 3-ga Station (Line 1, Line 3, Line 5)
- Points of Interest: 5-minute walk to Insadong Culture Street, 15-minute walk to Bukchon Hanok Village
- Best Suited For: Families and long-term travelers
- Room Tips: Choose a suite with a balcony for panoramic views of the city
- Other Info: On-site facilities include a pool, sauna, and business center
- Cons: Higher price point compared to other nearby options
Shilla Stay Gwanghwamun
Shilla Stay Gwanghwamun is a sophisticated hotel in Insadong that balances modern elegance with accessibility, making it one of the best hotels in Seoul for business travelers and tourists alike. The hotel is just a short walk from top cultural sites, offering a convenient base for exploring the area. Guests enjoy a range of amenities, including a fitness center and an all-day dining restaurant that serves both international and Korean cuisine.
- Budget: Mid-range
- Rating: 4 stars
- Nearest Station/s: Jonggak Station (Line 1)
- Points of Interest: 10-minute walk to Gyeongbokgung Palace, 5-minute walk to Jogyesa Temple
- Best Suited For: Business travelers and couples
- Room Tips: Higher-floor rooms offer better views of the city skyline
- Other Info: Breakfast buffet includes both Western and Korean options
- Cons: Smaller room sizes compared to similar hotels in the area
Bukchon Hanok Village: Best area to stay for a cultural touch and unique accommodations
Bukchon Hanok Village is a step back in time, offering visitors a glimpse of Korea’s traditional past. This picturesque neighborhood is renowned for its well-preserved hanok (traditional Korean houses) that date back to the Joseon Dynasty. Strolling through the narrow alleyways, you’ll find art galleries, tea houses, cultural museums, and boutique shops nestled among the traditional homes. The area is close to major attractions like Gyeongbokgung Palace and Changdeokgung Palace, making it a fantastic choice for travelers seeking a historic and authentic stay in Seoul. It’s no wonder Bukchon Hanok Village is considered one of the best areas in Seoul for a unique and cultural experience.
Top pick: Rakkojae Seoul
Rakkojae Seoul is a luxurious hanok stay offering an intimate experience of traditional Korean living with modern comforts. This boutique accommodation combines beautiful wooden interiors, heated floors, and a peaceful courtyard to create an authentic yet relaxing atmosphere. Staying here is like stepping into a serene slice of Korean history.
- Budget: Luxury
- Rating: 5 stars
- Nearest Station/s: Anguk Station (Line 3)
- Points of Interest: 5-minute walk to Bukchon Hanok Village, 10-minute walk to Changdeokgung Palace
- Best Suited For: Couples and cultural enthusiasts
- Room Tips: Request a room with an en-suite bathroom for added convenience
- Other Info: Includes a traditional Korean breakfast served in-room or in the courtyard
- Cons: Limited availability due to small property size
Nostalgiaseoul
Nostalgiaseoul provides a harmonious blend of traditional Korean living spaces and contemporary amenities. Each hanok is thoughtfully designed to reflect Korea’s rich heritage, featuring elements like blue tiles similar to those used for the Blue House of Korea. Guests can enjoy the tranquility of natural surroundings that change with the seasons, offering a serene retreat in the heart of Seoul.
- Budget: Mid to high range
- Rating: 4.5 stars
- Nearest Station: Anguk Station (Line 3)
- Points of Interest: Gyeongbokgung Palace, Changdeokgung Palace, Insadong
- Best Suited For: Travelers seeking an authentic cultural experience with modern comforts
- Room Tips: Each hanok offers unique features; inquire about options like outdoor jacuzzis or garden views
- Other Info: Personalized services and cultural experiences are available upon request
- Cons: Limited availability due to exclusive nature; early booking is recommended
Samcheong Hanok Stay
Nestled in the picturesque Samcheong-dong neighborhood, Samcheong Hanok Stay immerses guests in the charm of a traditional hanok. The accommodation features open-plan bedrooms under a magnificent two-story hanok ceiling, an open-air bath, and a private movie projection system. Its proximity to cultural landmarks and serene surroundings make it an ideal retreat for travelers seeking both comfort and cultural immersion.
- Budget: Mid to high range
- Rating: 4.5 stars
- Nearest Station: Anguk Station (Line 3)
- Points of Interest: Jeongdok Library, TXT Coffee, Sai Gallery, Hyundai Card Design Library, Simujang
- Best Suited For: Travelers seeking an authentic hanok experience with modern comforts
- Room Tips: The open-plan bedrooms offer a spacious and traditional ambiance
- Other Info: Features an open-air bath and private movie projection; parking is available in a designated space in the building in front of the accommodation
- Cons: Limited number of rooms; early booking is recommended
FAQs: Where to Stay in Seoul, South Korea
Planning a trip to Seoul can be both exciting and overwhelming, especially when deciding where to stay. To help make your planning easier, I’ve compiled a list of frequently asked questions about finding the best hotels in Seoul and choosing the perfect neighborhood. Whether you’re a first-time visitor or a seasoned traveler, these tips will help you make the most of your stay in South Korea’s vibrant capital.
Where is the best place to stay in Seoul for first-time visitors?
For first-timers, the best areas to stay in Seoul are Myeongdong, Insadong, and Bukchon Hanok Village. These neighborhoods are close to major attractions like Gyeongbokgung Palace and Namsan Seoul Tower, and they offer some of the best hotels in Seoul for easy access to landmarks and transportation.
Is Myeongdong or Insadong better for tourists looking for where to stay in Seoul?
Myeongdong is ideal if you prioritize shopping, vibrant nightlife, and modern conveniences, while Insadong is better for those who want a more traditional, cultural experience. Both neighborhoods offer excellent choices when deciding where to stay in Seoul, with plenty of hotel options to suit your preferences.
Are there affordable hotels in Bukchon Hanok Village with a traditional vibe?
Yes, Bukchon Hanok Village features several boutique accommodations and guesthouses that offer an authentic hanok experience. If you’re deciding where to stay in Seoul for a more cultural and historic vibe, this area provides cozy, traditional stays at various price points.
What are the benefits of staying near Gyeongbokgung Palace in Seoul?
Staying near Gyeongbokgung Palace offers proximity to one of Seoul’s most iconic landmarks, along with easy access to Bukchon Hanok Village and Insadong. For those wondering where to stay in Seoul to explore the city’s cultural heart, this area features some of the best hotels in Seoul with a historic touch.
What is the best neighborhood to stay in Seoul for shopping and nightlife?
Myeongdong and Gangnam are top picks for shopping and nightlife. Myeongdong is bustling with street vendors and modern retail outlets, while Gangnam boasts upscale malls and trendy clubs, making them excellent choices for those researching where to stay in Seoul for an active city experience.
Can I find luxury hotels in Seoul that offer traditional hanok experiences?
Yes, several boutique and luxury hotels in Seoul incorporate traditional hanok architecture into their design. If you’re looking for the best hotels in Seoul that combine luxury with cultural authenticity, neighborhoods like Bukchon Hanok Village and Insadong are great options.
What are the pros and cons of staying in Gangnam versus central Seoul?
Gangnam offers a modern, upscale vibe with world-class shopping and dining, but it’s farther from the city’s historic attractions. Central Seoul, including Myeongdong and Insadong, provides closer access to cultural landmarks, making it the better choice when deciding where to stay in Seoul as a first-timer.
What is the best time of year to visit Seoul, and does it affect where to stay?
Spring (March to May) and autumn (September to November) are the best times to visit Seoul due to pleasant weather. These seasons make it easier to explore outdoor attractions, so when choosing where to stay in Seoul, consider neighborhoods near parks, palaces, and cultural hotspots.
How do I find budget-friendly accommodations in the best areas of Seoul?
Look for boutique hotels, guesthouses, or budget chains in Myeongdong, Insadong, and Hongdae. These neighborhoods not only feature some of the best hotels in Seoul, but also offer affordable options for travelers wondering where to stay in Seoul on a budget.
What are some hidden gem neighborhoods to stay in Seoul for a unique experience?
For a unique experience, consider staying in areas like Seongsu-dong, known as the “Brooklyn of Seoul,” or Ihwa Mural Village for its artistic charm. These off-the-beaten-path spots provide a fresh perspective for travelers exploring where to stay in Seoul beyond the main tourist zones.
Conclusion: Choosing where to Stay in Seoul, South Korea
Finding the right place to stay can make all the difference in your experience of Seoul. Whether you prefer the bustling streets of Myeongdong, the cultural charm of Insadong, or the traditional beauty of Bukchon Hanok Village, each neighborhood offers a unique gateway to the city. With so many incredible options, it’s no wonder Seoul is home to some of the best hotels in Seoul, catering to every traveler’s needs.
Still unsure where to stay in Seoul? Consider your priorities—whether it’s shopping, history, or nightlife—and use this guide to narrow down your options. Wherever you choose to stay, you’ll find yourself immersed in a city that blends tradition with modernity, ensuring an unforgettable adventure.
